Market Research Manager Resume Examples & Tips for 2025

The Market Research Manager leads strategic market analysis initiatives and oversees research projects to provide actionable insights that drive business growth and competitive advantage. This role requires expertise in quantitative and qualitative research methodologies, statistical analysis tools (such as SPSS, R, or SAS), and a proven track record of translating complex data into clear recommendations for stakeholders, along with a Bachelor's degree in Business, Marketing, Economics, or related field (Master's preferred) and 5+ years of market research experience. As a crucial link between market intelligence and business strategy, the Market Research Manager plays a vital role in identifying market opportunities, understanding consumer behavior, and guiding data-driven decision-making across the organization.