Marketing Analytics Manager Resume Examples & Tips for 2025

The Marketing Analytics Manager leads data-driven decision-making by analyzing complex marketing metrics, developing comprehensive performance reports, and translating data insights into actionable marketing strategies to drive business growth. This role requires expertise in data visualization tools (Tableau, Power BI), advanced proficiency in SQL and Python, strong knowledge of digital marketing platforms, and a minimum of 5 years of experience in marketing analytics or related field, along with a Bachelor's degree in Marketing, Business Analytics, or similar discipline. As a crucial bridge between marketing and data science teams, this position plays a vital role in optimizing marketing ROI, identifying market trends, and steering campaign effectiveness through sophisticated data analysis and strategic recommendations.