Communications Analytics Manager Resume Examples & Tips for 2025

The Communications Analytics Manager leads data-driven initiatives to optimize marketing and communications strategies by analyzing engagement metrics, conducting A/B testing, and developing actionable insights that drive business growth. This role requires advanced proficiency in analytics tools (Google Analytics, social media insights platforms), statistical analysis software, excellent data visualization skills, and 5+ years of experience in communications analytics or similar field, along with a bachelor's degree in Marketing, Business Analytics, or related discipline. As a crucial bridge between data and strategic decision-making, this position plays a vital role in ensuring communications efforts deliver measurable ROI while identifying emerging trends and opportunities to enhance brand performance across all channels.