VP of Sales and Marketing Resume Examples & Tips for 2025
A vice president of sales and marketing handles the entire customer cycle from making the customer aware of the product, to persuading the customer to make a purchase and securing the purchase.
In this position, you will create strategies for brand awareness and promotions/campaigns, as well as create sales targets and assist your team in meeting those targets. Recruiters will be looking to see a background in both marketing and sales so make sure your resume shows a successful history in both.
What Makes This VP of Sales and Marketing Resume Great
Resume Writing Tips
- Highlight quantifiable sales and revenue growth achievements
- Showcase successful marketing campaigns and their ROI
- Demonstrate experience managing both sales and marketing teams
- Include examples of strategic planning and execution
Key Achievements to Highlight
- Increased annual revenue by 45% through implementation of new sales strategy
- Led marketing campaigns resulting in 200% increase in lead generation
- Managed $20M marketing budget while achieving 125% of sales targets
Technical Skills
Soft Skills
Relevant Certifications
- Certified Marketing Executive (CME)
- Strategic Sales Management Certification
2025 VP of Sales and Marketing Market Insights
Salary Range
$150,000 - $250,000
Experience Level Impact
Growth Rate
6% annually
Industry Growth Trend
Market Demand
high Demand
High demand due to increasing focus on digital transformation and revenue growth across industries
Top Employers Hiring VP of Sales and Marketings
Skills Analysis & Career Paths
Skills Breakdown
Related Career Paths
VP of Sales and Marketing Career Timeline
Entry Level
Sales/Marketing Manager
0-2 years
Learning & Foundation
Mid Level
Director of Sales and Marketing
3-7 years
Specialization & Growth
Senior Level
VP of Sales and Marketing
8+ years
Leadership & Strategy
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