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Media Planner Resume Examples & Tips for 2025

As a Media Planner, you will develop and execute strategic media campaigns across multiple platforms (digital, print, broadcast, and social), analyze campaign performance metrics, and optimize media spend to maximize ROI for our clients. The ideal candidate should possess 3-5 years of media planning experience, strong analytical and negotiation skills, proficiency in media planning tools, and a bachelor's degree in Marketing, Communications, or related field. This critical role serves as the bridge between creative strategy and audience engagement, ensuring that our clients' messages reach the right audiences at the right time through the most effective channels, ultimately driving business growth and brand awareness.

$55,000
Starting Salary
6% annually
Growth Rate
6+
Key Skills
Mid to Senior
Experience
Media Planner Resume Example

What Makes This Media Planner Resume Great

Resume Writing Tips

  • Highlight successful campaign metrics and ROI improvements
  • Showcase experience with diverse media platforms and tools
  • Quantify budget sizes managed and performance outcomes
  • Emphasize strategic planning and analytical capabilities

Key Achievements to Highlight

  • Reduced media spend by 25% while increasing campaign reach by 15%
  • Managed $5M annual media budget across 12 major client accounts
  • Increased client conversion rates by 40% through optimized channel mix

Technical Skills

Nielsen Media ResearchcomScoreGoogle AnalyticsFacebook Ads ManagerMediaToolsMediaoceanAdobe Marketing Cloud

Soft Skills

Strategic ThinkingClient CommunicationNegotiationProject Management

Relevant Certifications

  • Google Ads Certification
  • IAB Digital Media Planning & Buying Certification

2025 Media Planner Market Insights

Salary Range

$55,000 - $95,000

Experience Level Impact

Entry Level:$55,000+
Mid Level:$71,500+
Senior Level:$88,000+

Growth Rate

6% annually

Industry Growth Trend

Market Demand

high Demand

Strong demand due to increasing digital advertising spend and need for integrated media strategies

Top Employers Hiring Media Planners

Omnicom Media Group
GroupM
Publicis Media
IPG Mediabrands

Skills Analysis & Career Paths

Skills Breakdown

Technical Skills7
Soft Skills4
Certifications2

Related Career Paths

Media Planner Career Timeline

1

Entry Level

Assistant Media Planner

0-2 years

Learning & Foundation

2

Mid Level

Media Planner

3-7 years

Specialization & Growth

3

Senior Level

Senior Media Director

8+ years

Leadership & Strategy

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