Marketing Automation Manager Resume Examples & Tips for 2025

As a Marketing Automation Manager, you will be responsible for developing, implementing, and optimizing automated marketing campaigns across multiple channels, managing the marketing technology stack, and analyzing campaign performance to drive lead generation and customer engagement. The ideal candidate should possess 5+ years of experience with marketing automation platforms (such as Marketo, HubSpot, or Salesforce Marketing Cloud), demonstrate strong analytical and technical skills, and have a proven track record of creating data-driven marketing strategies that align with business objectives. This critical role serves as the bridge between marketing strategy and technology, enabling the organization to deliver personalized customer experiences at scale while improving operational efficiency and driving measurable ROI through automated marketing initiatives.